ZVRS

Date Posted:
06/03/2009

Title:
CSDVRS Now Known As The Z™

Summary:
CSDVRS rolls out The Z™ — a branding campaign to reflect the company’s exciting new platform, video products and services

Body:

CSDVRS Now Known As The Z™

CLEARWATER, Fla. [June 3, 2009] — CSDVRS announced today that it is now known as The Z™. The switch reflects the company’s new platform, video products and services.

CSDVRS originated as a program under Communication Service for the Deaf (CSD), a not-for-profit deaf services agency headquartered in Sioux Falls, S.D. In late 2006, CSDVRS emerged as a private, for-profit video relay service (VRS) and relocated its headquarters to Clearwater, Fla.

“We are extremely grateful to CSD for allowing us to become the nation’s premier VRS provider and being the first to offer 24/7 services, along with Spanish VRS, video mail and personal 800 numbers,” said Sean Belanger, CSDVRS chief executive officer. “With the enormous success of our products and services, we are moving into a new era of video technology. The time has arrived for us to create our own identity, especially with our line-up of The Z™ products. In doing so, we are now able to move towards what we represent: innovation, quality, inclusiveness and

commitment."

Chris Wagner, CSDVRS vice president of marketing, explained that the new name is not only easy for people to remember, it is simpler to convey in sign language, as well. This change is also reflected online. Rolled out as part of the transition, the company’s web site has been redesigned to enhance customer experience. Visitors to The Z™ site (www.zvrs.com) will notice new features and easier navigation that make browsing more enjoyable and user friendly.

Wagner emphasized that, in spite of the changes, The Z™ still offers the same services and products customers have come to appreciate from CSDVRS, such as voice carry-over, Spanish VRS and video mail alerts.

“We continue to be the premier VRS provider, offering choices in videophones and service delivery that are unmatched,” Wagner said. “We strongly believe that every deaf and hard of hearing consumer should have options. That’s why we will continue to enhance our services and pursue even better quality as we grow as a company.”